This is because Cloud is themed entirely around equipment cards, especially his ability to attach one equipment to him for free when he enters the battlefield
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The other Starter Set is a new princess-focused deck
----- You may sacrifice an artifact or creature
Y'shtola Rhul can immediately come into play and blink a creature on the end step, which happens twice thanks to its ability
Ramp In addition to a standard ramp package of Sol Ring, Arcane Signet, and a few other mana rocks, Cloud, Midgar Mercenary has a handful of Equipments that he can make exceptionally effective